The Vegan Collection – Blog » Archive

Vegan Logo I’ve always been curious how many American are vegan, so I finally did a little research on the interwebs. In late ’07/early ’08 Vegetarian Times magazine hired Harris Interactive Service Bureau to conduct a data survey to measure the number of vegetarians, and out of those vegetarians how many were vegan. Based on 5,050 people surveyed (which to me seems like a very small amount to statistically represent the total U.S.) they found that 3.2 percent of U.S. adults, or 7.3 million people, follow a vegetarian-based diet and that approximately 0.5 percent, or 1 million, of the US population are vegans. That number is down considerably from the 2006 Harris Interactive survey which put vegans at about 1.4 percent of the US population. The Vegan Research Panel keeps a very detailed list of all the surveys for both the US and UK and they estimate that the number of vegans hovers right around 1 percent. I wish that were true, but that number seems a bit high to me. You can look at The Vegan Research Panel’s statistical archive here.

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Lex

I think that is a very difficult statistic to get because it all depends on where you do your polling. I’d have to imagine if they did the poll in St.louis not a one would be vegan, but if you did it in Silver Lake you’d maybe get as high as 5%. I think the more important data would be “how many people are trying to be vegan” and look at the sales #s of vegan cheese / mock meats / and other random foods that only vegan friendly people tend to purchase. I think I’d look at the distribution of a large chart of vegan survival items from soy milk down to vegan cavi*art / veg magazine subscriptions / traffic to vegan websites and assume we’re somewhere in the middle vs calling a few thousand people. Sure it has its flaws because anyone can buy vegan cheese, but at least we’d have some large practical data on the size of the vegan leaning market.

Feb 04, 2009 @ 2:42 pm

Louche

Forget it. Let us just persuade people in the vegan direction. We can worry about how many people are vegan once vegans actually begin to be recognized in the mainstream.

Feb 17, 2009 @ 4:01 pm